by Judith E. Glaser
Most people choose their friends and colleagues based on three principles that even they may not be aware of. That’s according to social science research conducted by Brian Uzzi, professor of leadership and organizational change at the Kellogg School of Management:
- Identify the most important qualities they’re looking for in the people in their network (often the same qualities they already have).
- Look for others who share those qualities.
- Find those new people through people they already know.
While this intuitively makes sense for how we grow our business networks, it’s counter intuitive to what human beings need to be doing to ensure deep connectivity in relationships. There is a lot we can learn from the Neuroscience of WE that gives us clues to what makes working relationships as well as personal relationships thrive.