by Judith E. Glaser
One hundred years ago, Thomas Watson founded IBM on business beliefs. In 2001, IBM revisited those beliefs with an astounding global process called a Values Jam*, which engaged hundreds of thousands of people in an online conversation. At the time, many of us thought that would be impossible.
Fast-forward to today. Imagine a company as large as IBM becoming incredibly agile and sensitive to the changing needs of business, including fast-moving trends in artificial intelligence, cloud computing and cyber-security. Imagine that an organization this big could become incredibly responsive and efficient. With its DNA so bound to the customer from its very beginning, the company’s leadership has taken on one of its largest transformations ever, yet did so while preserving what makes it IBM.